Landing pages, BUY NOW! Bless you…

The landing page is where you push your USP; where you help visitors visualise a better life, where you persuade them that Nirvana exists. This is the Preacher of the bunch, the place where customers are called to convert (CTA), but oh! so nicely. Landing pages are normally attractively designed to mesmerise you, and before you know it, you are genuflecting and reaching for your credit card …

Think of a landing page as a net that catches a potential customer who has already clicked on a smaller embedded advertisement on another webpage. What is great about a landing page is that it provides data directly linked to the advertisement selected by the user. It’s where toe-dippers are lovingly wooed into the flock and converted…

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