So, what makes a potential customer become a paying customer? There are a number of aspects that push a potential customer into committing to the purchase, to pressing that ENTER key online or swiping their card in-store. This is such a tentative phase of the Customer Journey, that one daren’t breathe, in case you startle and scare off the shy buyer-to-be. But there are a few pointers that could change all of that and here
Ah the sound of the cash register, the ‘kerching’ of a sale, the buzz on your phone as a purchase is made… there is nothing more welcome to
Social media is the snitch in the room, telling you stuff about other people—your audience—feeding you juicy insights about your relationship with them and how they really view you —
Websites are the Party Animals of the marketing basket, inviting you to come visit and stay a while, while incessantly downloading info on you — they just can’t help themselves; they
The landing page is where you push your USP; where you help visitors visualise a better life, where you persuade them that Nirvana exists. This is the Preacher
While brick-and-mortar stores may not offer the endless selection of online, often it’s the experience of walking through the aisles, touching and handling products that will seal the deal, where
The thing about this little Ninja, is that it’s immediate, it pops up on your device, it tugs at your attention to be seen, it relies on you
There you have it: convenience, ease of access, no jacket required. Having products online is super convenient for both shopper and retailer. Online products allow the customer to browse, compare prices,
