Social ads – more than an Identi-kit…

This Profiler of the bunch compiles accurate and relevant social ads from sampling your ‘DNA’, while analysing your digital fingerprint. “So, confirming your alibi for the night of 9 December 2018. I see you were out clubbing with your hockey group of over 30s in your area. You posted a photo of Marelise in her hockey kit, gulping down a beer at Sam’s Blues Bar… OK alibi accepted.”

Social ads are built around you, your demographic, your hobbies, your social groups, who you hang with, which age group you fall into and what your interests are; crossing every platform, from TV, videos, static ads and more. They are directed at you, personally, tailored just for you; they are your own personality profile — and a pretty accurate one, at that.

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