Reviews and other deep water

An interesting space, Reviews; a liberty to write exactly what you think about a product or service, sans censor; where you can comment honestly (hopefully) about an inferior product or service —whether real or perceived; where you can be the champion of the collective, the Stasi of the service industry, the Clark Kent of the kitchen. Through a favourable write up, businesses can be jettisoned into intergalactic fame or, big problem, if you are on the receiving end of negative public opinion or perception, a review can land a business in deep water.

Positive Reviews are oxygen to any brand, while negative ones can sound the death knell. Best advice? Don’t give those wannabe critiques traction to dis your brand; be transparent and ethical and you’ll navigate out of dangerous waters…

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