Some reasons why we purchase…

reasons we purchase

Everyone is a buyer, whether it be a litre of milk or a mink coat (heaven forbid!); we all buy something at some stage, and this is generally centred around two main factors: a need to avoid pain, and/or a need to experience pleasure. Retailers drive this by using either the carrot or the stick […]

Purchasing and the Plethora of Paying Methods

Paying Methods

When an online customer has decided that they want your product/service, their (and your) next challenge is how to pay for that purchase, because seldom is there one answer that works for everyone, and the secret is to make the operation as simple and painless as possible for increasing conversions and sales. According to Milo, […]

Purchasing and market research

Purchasing and Market Research

Of all the stages along the Customer Journey, the one to elicit the most excitement is when that purchase is finally made, when the purchase registers on the store’s inventory list and when the purchase registers in the mind of the salesperson — and on their commission cheque… When customers purchase your wares that is […]

Why Purchase from You? What is Your USP?

Why Purchase from You? What is Your USP? 1

What makes your brand attractive to potential customers, what about it defines it and what separates your product/service from the competition? What is your Unique Selling Proposition (USP)? The sole purpose of a USP is to answer one question: “Why should a customer purchase from you?” If you can identify that, you will be able […]

Customer retention – Scripts are not healthy, unless they are from a doctor

Customer retention - Scripts are not healthy, unless they are from a doctor 2

Customer Retention and LoyaltyOnce a customer has pondered long and hard on your product/service, there is no guarantee that they are going to purchase it. True story. Just one little glitch and they will be gone like early morning mist in the first rays of the sun. Until that sale has been recorded and they […]

The Big Easy – for the customer journey

The Big Easy - for the customer journey 3

The easier it is for customers to do business and interact with you, the chances are they’ll continue doing it. The more seamless the buying experience, the happier the purchaser. So, how do you differentiate yourself from all those companies clamouring to get customers? Top of that list is convenience: make convenience one of your […]

The push to purchase – The Customer Journey

The push to purchase - The Customer Journey 4

When a customer stands before the object of their desire emotions run high as the anticipation for gratification peaks. However, as the saying goes ‘There is many a slip ’twixt cup and lip’, meaning that until all those eggs are in the basket, don’t go counting chickens as a bird in the hand is worth […]

Service Samurais – the customer journey

Service Samurais - the customer journey 5

You know those shop assistants lounging over the counter, chewing gum and messaging on their phones, giggling at their own wit and laughing uproariously at the responses said wit evokes and, when you try to get anyone’s attention to assist you with a query, one extracts themself from the countertop as though having merged with […]

Buy buy baby…customer journey

Buy buy baby…customer journey 6

Ah the sound of the cash register, the ‘kerching’ of a sale, the buzz on your phone as a purchase is made… there is nothing more welcome to a vendor’s ear than any, and all, of the above. And so too, to the satisfied customer when that coveted possession is now officially theirs. To get […]

Turning Browsers into Buyers

Purchase in Retail Advertising

So, what makes a potential customer become a paying customer? There are a number of aspects that push a potential customer into committing to the purchase, to pressing that ENTER key online or swiping their card in-store. This is such a tentative phase of the Customer Journey, that one daren’t breathe, in case you startle […]

Social Media, your tame snitch

Social Media, your tame snitch 7

Social media is the snitch in the room, telling you stuff about other people—your audience—feeding you juicy insights about your relationship with them and how they really view you — yes, really. It watches every key word, every ‘like’, every comment, search, critique or opinion you post. It’s rather like having Judas Iscariot around, but on your side, […]

Websites call you to “Come visit!”

Websites call you to “Come visit!” 8

Websites are the Party Animals of the marketing basket, inviting you to come visit and stay a while, while incessantly downloading info on you — they just can’t help themselves; they want your company and they wanna chat! Websites come in all shapes and sizes, colouring their language to suit their environment, goal and audience — designed to get you […]

Landing pages, BUY NOW! Bless you…

Landing pages, BUY NOW! Bless you… 9

The landing page is where you push your USP; where you help visitors visualise a better life, where you persuade them that Nirvana exists. This is the Preacher of the bunch, the place where customers are called to convert (CTA), but oh! so nicely. Landing pages are normally attractively designed to mesmerise you, and before […]

A physical store is an experience not only a transaction

A physical store is an experience not only a transaction 10

While brick-and-mortar stores may not offer the endless selection of online, often it’s the experience of walking through the aisles, touching and handling products that will seal the deal, where a digital rendition isn’t going to cut it. Good news for brick-and-mortar businesses is that it’s estimated that 61% of consumers shop in-store, compared to 31% who choose online. […]

Opt in/opt out – sms hopscotch

Opt in/opt out – sms hopscotch 11

The thing about this little Ninja, is that it’s immediate, it pops up on your device, it tugs at your attention to be seen, it relies on you being curious… Actually, it’s more toddler than Ninja… or maybe a hybrid? Either way, the little beast gets you to respond, either dismissively or with eager intent […]

Products online, no jacket required

Products online, no jacket required 12

There you have it: convenience, ease of access, no jacket required. Having products online is super convenient for both shopper and retailer. Online products allow the customer to browse, compare prices, quality, availability, variety and more. No petrol required, no standing in queues, because they browse online products through mobile apps, physical stores, and social sites. What’s not […]