Practical, quirky, fun: Short articles about each stage of the marketing journey that anyone can use. Whether you’re a startup or a corporate, the rules of engagement stay the same, just with different budgets. In todays markets smaller business actually have an advantage when they fully understand the power in the simplicity of following The Customer Journey enabling Corporate Strength Marketing for everyone – GROW YOUR BUSINESS.
What pushes a prospect to make that buying decision? Guaranteed
Customers pay your salary, afford your lifestyle and ultimately, fulfil
Why is it that many retail groups call themselves “Buying Groups” when they do no buying at all? Ie: most of their members are independent and hold direct accounts with suppliers. Then there are others that have a central warehouse to sell on to their members – ie: acting as a Wholesaler/Distributor; again, not centralised “buying”.