Word of mouth, from their lips to the gods’ ears

Word of mouth is the only evaluation where emotion is considered and gossip encouraged… A space where you can relate your experiences and opinions before an eager and receptive audience, preferably using as many adjectives as you can string together; a place where you may be viewed as an aficionado and taken seriously, or dismally dismissed as a fraud.

This is the space in which brands are made or broken, where the slightest glitch can create an avalanche of bad publicity — or where the simplest kindness to a customer can win you an award. This is the space of opinions and self-righteousness, of blaming and complimenting, of celebrating and crucifying; where the hashtag is king and the influential, gods.

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