ADVOCACY

Did you hear about...?

The philosopher's stone of brand identity, the ACME. When a customer recommends your brand, and becomes almost evangelical about promoting it, you have their full buy-in. Well done!

Commercial serotonin – Brand advocacy

All brands would ultimately love to have an army of fans, advocating their products and services, loyal to the death, so to speak. Why? Well, brand advocates are two to three times more effective at swaying newbies to buy a product. You see, it’s their passion and persuasiveness that influences purchasers, possibly because they spend twice as much on their favourite brands than non-advocates. ‘They walk the talk’, they are living, breathing, advertisements for your products and

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I’m a Brand Advocate and I love you…

It’s simple, it’s a case of ‘love at first sight’, sometimes literally… You can’t get rid of an avid advocate (a brand one that is, not the legal

Advocacy or Badvocacy?

Customer advocacy is all about the customer experience, it’s the voice of the customer, it’s their enthusiasm and passion for your brand — bottled and concentrated, served up often

Brand Advocacy: How are You Doing?

Brand advocacy could be likened to a brand thermometer: is your brand alive or in need of CPR? Brand advocacy has become increasingly important to modern business marketing,

No coercion required with real brand advocacy!

Successful brand advocacy is all about encouraging your customers to talk about you, in the nicest possible way, of course! It’s about inspiring your consumers to be brand

Creating followers – but not a cult… customer advocacy

First prize for brand advocacy is when it’s organic aka a natural process coming from grassroot level. It is far more valuable than anything your brand can buy.

Fanning brand success – Brand Advocates

The word ‘fan’ is an abbreviation of ‘fanatic’ which means a person who is crrrrrazy obsessed about someone or something, normally associated with pop stars, but not to

Newsletters, get them hooked, before they blink

I bet you didn’t know that the average person receives about 88 emails per day. That’s at least 88 people vying for your attention which, science will tell, is

Social Networks, how do you measure up?

Social networking exists on the intrinsic need for people to connect, to be seen, to be acknowledged. It ensures you get the info first, to link, collaborate, and